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Why AI Enthusiasm Fades—And How to Prevent It

Brandon Gadoci

Brandon Gadoci

June 15, 2025

Here's a truth about AI adoption: initial excitement often fades.

Employees dive in enthusiastically, then hit a wall when AI doesn't immediately deliver "magical" results. Understanding this pattern is crucial for sustained success.

The Excitement-to-Frustration Pipeline

The drop-off typically happens because skill acquisition hasn't kept pace with enthusiasm. Common stumbling blocks include:

  • Prompting challenges — Not knowing how to get useful outputs
  • Research validation — Uncertainty about AI-generated insights
  • Tool integration — Struggling to fit AI into existing workflows

The pattern is predictable: excitement, experimentation, frustration, abandonment. Breaking this cycle requires intentional intervention.

Balancing Quick Wins with Long-term Learning

To maintain momentum, organizations need to:

  1. Pair simple automation tasks (quick wins) with skill-building programs — Early success builds confidence, but skills build sustainability
  2. Set realistic expectations about AI capabilities — AI is powerful, not magical. Overpromising leads to disappointment
  3. Provide structured learning paths, not just access to tools — Tool access without training is like giving someone a piano without lessons

Different People, Different Journeys

Not everyone experiences this curve the same way:

  • Early adopters might burn out quickly without advanced challenges to keep them engaged
  • Cautious learners need gentle encouragement through the learning plateau
  • Skeptics want to see measurable progress before investing more time

One-size-fits-all training ignores these differences. Personalized learning paths keep each type engaged and progressing.

The Real Risk

The danger isn't that people try AI and reject it. The danger is that they try AI poorly, get frustrated, and never try again.

That first experience shapes everything that follows. Get it right, and you build advocates. Get it wrong, and you create resisters who'll be twice as hard to convert later.

#AI adoption#change management#employee training#learning paths

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