Overview
A sports media team was struggling with limited staffing. Their ideal solution required hiring seven new analysts to cover different sports verticals and manually generate daily AP-style summaries of trending stories. Instead of staffing up, we designed and delivered an automated workflow inside Slack. Team members simply type a trigger keyword (e.g., %scoutSEO) followed by their request, such as “Tell me what’s going on in D2 football in Michigan.”
From there, Zapier expands the request into a detailed research prompt and routes it into a Relevance AI workflow. One agent handles keyword research and content generation, while another agent formats the output into a 200-word AP-style article with citations. The finished summary is delivered back to Slack in minutes.
This solution required only a couple of hours to set up and minimal training for the client’s team.
Results & Impact
The client eliminated the need for seven new hires while still achieving the same level of daily coverage. A single team member can now request content on demand and receive polished, citation-backed summaries within 3–7 minutes. This not only reduced costs but also removed friction by meeting the team inside their existing tool (Slack). Adoption was immediate, as the workflow required just a five-minute onboarding.
Implementation Details
This solution was deployed in Go-to-Market: Market & Customer Insight, focused on understanding customer needs and market dynamics.
Tools & Methods Used:
- Relevance AI platform for agent-based automation
- Zapier automation for workflow orchestration