Overview
This companies demo creation process was arduous and coming up with a custom demo meant so many hours of work they rarely did it. Relying on generic industry demos. This Custom Demo Builder allowed Sales Engineers to quickly enter a prospect name, company, and title and AI would do most of the rest of the work. The app would find primary, secondary, and tertiary industries based on a custom taxonomy and guide the SE through creating a TTL file to quickly drop into a demo environment. The whole process took less than 3 minutes.
Results & Impact
SEs provided more relatable demos leading to a uptick in the conversion of this stage of the pipeline.
Implementation Details
This solution was deployed in Go-to-Market: Sales Execution, focused on improving sales team effectiveness and conversion rates.
Tools & Methods Used:
- Custom-built application tailored to specific business requirements